Innovation is constantly hitting the industry and this time it’s in the form of a Wake-&-Bake marijuana-infused cold-brew coffee.
Somatik, an artisanal pot-products company founded in 2016, teamed up with boutique roaster Ritual Coffee to create the drink, which hit cannabis dispensary refrigerators in January. The bottle is priced at $12 and is available in states that permit An eight-ounce bottle retails for $12 and can be found in specific dispensaries in the Bay Area.
Somatik Featuring Ritual Coffee uses coffee beans grown in western Colombia — steeped for 12 hours in cold water to produce a robust, silky concentrate — and 15 milligrams of tetrahydrocannabinol, or THC, the ingredient in marijuana that gets users high. Drinking the whole bottle would be the (very) rough equivalent of taking a few hits off a joint.
Christopher Schroeder, the founder of Somatik, tried to create a product that would be available for everyone and accessible at all times.
“You could have it at your desk and no one’s going to be like, ‘Oh, what are you doing?’ But also, you could talk about it and it does help normalize it. You’re not smoking a joint or ripping a dab. You’re just drinking something that tastes really good,” Schroeder says.
He also added that he hopes to someday see his brew on shelves in cafés like Ritual Coffee.
“My dream is to be on tap.”